Most Popular Labubu: Top Figures, Series & Colors 2026

Labubu has evolved from a niche collectible to a global pop culture phenomenon. But with so many releases, colors, blind boxes, and secret editions, which one is actually the most popular Labubu? This guide features the best series, macaron colors, highly collectible editions, and what makes each collectible so special.

What is Labubu and why is it so popular?

Labubu is a sharp-toothed, rabbit-eared monster designed by Hong Kong artist Kasing Lung as part of his The Monsters universe. Pop Mart signed Lung in 2019 and turned the character into a blind-box collectible, sold mostly as vinyl figures and bag charms.

The toy stayed a collector's item until April 2024, when BLACKPINK's Lisa posted an Instagram story with a Labubu keychain clipped to her bag. Demand spiked across Asia within days, and resale prices on some figures jumped as much as 400%. Rihanna, Dua Lipa, and Rosé followed with their own Labubu sightings through 2025, and Pop Mart's "The Monsters" line pulled in $419 million in sales in 2024 alone. A cult toy for collectors turned into one of the biggest bag-charm trends going on.

Which Labubu series is the most popular?

Ask any collector which Labubu series is the most popular, and four names come up again and again.

Exciting Macaron

Released on October 27, 2023, Exciting Macaron is the series that started the modern Labubu craze. It set the pastel, dessert-themed color palette the brand is still known for and remains the entry point for most new collectors, largely because Lisa's own collection was drawn from this line.

Big Into Energy

Launched globally on April 25, 2025, Big Into Energy leans into vibrant, tie-dye colorways with six regular figures (Love, Happiness, Loyalty, Serenity, Hope, and Luck) plus a secret "ID" edition. It's the series driving the highest current resale prices and the most social media buzz.

Have a Seat

This series poses Labubu and friends in seated, contemplative positions, a shift from the standing figures of earlier lines. The expressive poses make it a favorite for display collectors, and its secret figure, DuoDuo, is one of the hardest pulls in the whole Labubu catalog.

Coca-Cola Collaboration

Released in late 2024, this eleven-figure winter blind box paired Labubu with Coca-Cola branding. Branded collaborations like this one tend to hold their value well on the secondary market, since they combine Labubu's collector base with Coca-Cola's.

Most popular Labubu color (Macaron series breakdown)

Macaron Labubu colors range from soft neutrals to playful pastels, with each shade offering a distinct look and collector appeal.

• Soymilk (Cream/White)

Soymilk is the everyday classic. Its cream tone pairs with almost any outfit or bag, which makes it the figure most new collectors reach for first.

• Lychee Berry (Pastel Pink)

The high-demand favorite. Often commanding the steepest markups among non-secret editions, this soft pink shade became an internet sensation after being styled prominently on social media.

• Toffee (Warm Neutral)

Toffee's warm brown tone reads as streetwear-friendly, and it's a common pick for collectors matching a Labubu to a specific bag or outfit rather than building a full set.

• Green Grape, Sea Salt Coconut, and Sesame Bean

These three round out the standard Macaron lineup. Green Grape brings a brighter, more playful color to the set, Sea Salt Coconut sticks to the neutral end of the palette, and Sesame Bean splits the difference with a muted tan. None of the three draws the same demand as Soymilk, Lychee Berry, or Toffee, but all three are needed to complete a full-set collection.

The most popular Labubu secret editions (the grails)

Every blind-box series hides one secret figure among the standard lineup, and these are what serious collectors are actually hunting for.

Chestnut Cocoa (Macaron secret edition)

Chestnut Cocoa is the secret figure hidden in the original Exciting Macaron series. As the first Labubu secret edition to command real secondary-market attention, it remains one of the most recognized grails in the collector community.

DuoDuo (Have a Seat secret edition)

DuoDuo is the secret pull from the Have a Seat series, with reported odds of 1 in 72 per box. That rarity puts it consistently among the higher-priced Labubu figures on the resale market, with sealed units commonly listed between $300 and $500.

• Market value and pull probability

Secret figures generally pull at rates between 1 in 72 and 1 in 144 depending on the series, which is why full-case purchases are common among serious collectors chasing a specific secret. Resale prices for secrets like DuoDuo and Chestnut Cocoa often run five to ten times the retail price of a standard figure, and prices tend to climb further once a series is discontinued and restocks stop.

How to spot authentic Labubu figures vs. fakes

Soaring resale prices have pulled counterfeit "Lafufu" figures into nearly every third-party marketplace. Run through these checkpoints before you pay:

• Packaging and holographic QR verification

Official Pop Mart boxes show crisp printing and aligned typography, plus a security sticker with a scratch-off QR code on the base. Scan it, and it should route you straight to Pop Mart's own verification server, where you'll see an authenticated first-scan confirmation with a timestamp. A code that leads anywhere else, or one that's already been scanned, is a hard stop.

• Face sculpt, paint, and teeth

Authentic vinyl has a clean matte finish with no excess glossy sheen and no chemical glue smell. Check the mouth closely: Labubu has exactly nine teeth, cleanly defined with sharp paint separation along the gum line. Blurred paint or an uneven tooth count means it's fake.

• Fur quality and articulation

Authentic pendants are made of thick, soft-touch fur fibers that do not shed easily. The head mechanism should rotate smoothly through 360 degrees without too much wobble or feeling totally stuck.

• Safe sourcing

Stick to official Pop Mart retail stores, Pop Mart Robo Shops, and authorized drops. When purchasing on secondary platforms (e.g., StockX, SNKRDUNK, verified toy conventions), prioritize sellers providing verifiable purchase receipts and unblemished security seals.

Create your own Labubu-inspired images with Vmake Labs

Looking for Labubu-style visuals for your own content without waiting on a blind box? Vmake Labs AI image generator allows you to turn simple descriptive text prompts or existing reference images into high-resolution vinyl toy concepts in seconds. The tool brings professional-grade digital art to everyone, whether you want to try out futuristic metallic textures or fantasy fashion collabs.

Key features of Vmake Labs

• Multiple AI model choice

Vmake Labs lets you choose between models like Nano Banana Pro, Seedream, and GPT Image inside one workspace, so you can quickly compare output styles and pick whichever engine renders your Labubu concept most accurately.

• Text-to-image generation

Describe the color, pose, or scene you want in plain language, and the generator builds it from scratch in seconds. No reference photo required, so you can mock up colorways Pop Mart hasn't released yet.

• Image-to-image transformation

Upload an existing photo of your collection or a single figure and restyle it entirely, shifting the background, lighting, or art style while still keeping the original composition and subject recognizable throughout the transformation.

• Reference image support

Attach a reference photo alongside your prompt to anchor the output's color palette, pose, or composition. This keeps every generated image consistent with your existing content instead of drifting toward a generic, off-brand look.

• Multiple aspect ratios

Switch between square, vertical, and widescreen formats before you generate, so the same image concept fits an Instagram post, a Reel, a product listing, or a website banner without any extra cropping afterward.

Steps to create Labubu images with Vmake Labs

Creating a custom Labubu-inspired image with Vmake Labs takes only a few simple steps, from choosing your AI model to generating and saving your final design.

Step 1: Select AI model

Open the Vmake Labs AI image generator and pick which AI model will handle your image, choosing from options like Nano Banana, Seedream, or GPT Image based on the style and realism you're after.

Step 2: Enter a detailed prompt or upload a reference image

Write a detailed prompt describing the color, pose, and setting you want, mentioning lighting and mood for sharper results. Alternatively, upload a reference image to help guide the visual direction and create a more specific result.

Step 3: Generate and download

Click Generate and Vmake Labs renders your image in seconds. Review the result, request another variation if it's not quite right, then download the finished file straight to your device for posting or editing.

Conclusion

Labubu is becoming increasingly popular, with collections such as Exciting Macaron, Big Into Energy, Have a Seat, and Coca-Cola leading the way for collectors. Popular macaron colors and rare secret editions add more variety to the hobby. If you want to explore the same playful aesthetic digitally, Vmake Labs makes it easy to create original Labubu-inspired images with AI models, prompts, and reference images. Want to turn your ideas into stunning visuals? Try Vmake Labs for free!

FAQs

What is the most popular Labubu?

Big Into Energy is one of the strongest answers for the most popular Labubu in 2026, based on recent collector rankings and current interest. Exciting Macaron and Have a Seat also remain highly popular.

Which Labubu series is the most popular?

Big Into Energy currently leads in sales and resale value on its bold color themes. Have a Seat follows for display collectors who want expressive seated poses, while Exciting Macaron remains the most recognized entry point.

What is the most popular Labubu Macaron color?

Lychee Berry, the pastel pink Macaron variant, is the most popular color. It sells out fastest at retail and holds its resale value better than Soymilk, Toffee, Green Grape, Sea Salt Coconut, or Sesame Bean.

Where can I buy authentic popular Labubu figures?

Pop Mart's official stores, its app, and authorized retailers are the only zero-risk options. On resale platforms like StockX or SNKRDUNK, check the QR code, packaging, and security seal, and favor sellers offering a receipt.

Can I create my own custom Labubu-style images?

Yes. Tools like Vmake Labs generate custom Labubu-style images from a text prompt or a reference photo in seconds. Vmake supports text-to-image, image-to-image, reference images, multiple AI models, and different aspect ratios. No design experience is required.