How To Get More Likes On TikTok: Increasing TikTok Engagement in 2025

TikTok is an app that gathers people of every age and interest in a single place. This makes it popular all over the world. Creators consider this short-form video app as an opportunity to generate revenue and prove themselves to the world. On the other hand, audiences love it for helping them release their stress. 

It has benefits for everyone. Are you wondering how to shift your time-pass on this platform into something better? Do you want to join this platform as a creator but are afraid of not getting enough engagement? 

This guide will help you understand TikTok’s algorithm in 2025 and TikTok content strategy to go viral. 

Why TikTok Likes Matter for Creators?

Likes determine the success of a creator on TikTok. TikTok’s algorithm also works based on the likes a video gets. The more the likes are, the higher is the chance for a creator’s video to appear in the For You pages of more people.

This increases the popularity of the creator. In this way, they also get an opportunity for brand collaborations and sponsorships. Moreover, as people like a video, it helps creators know the type of the content their audience prefers and strategize posting accordingly. 

Understanding the TikTok Algorithm in 2025

What is the TikTok Algorithm?

TikTok’s algorithm is a built-in system that decides the videos that show up in the recommendation page of every user. The decided videos appear on the For You page. For every user, the recommendations are different. 

Rather than showing videos based on the popularity of a creator, it decides videos based on the content relevance with the user. To ensure that people spend most of their time on TikTok, the algorithm ensures to recommend videos that resonate closely with the likings of users. 

How does TikTok’s algorithm work?

When someone joins TikTok, it shows content based on the age and location of that person. With time, it starts focusing on engagement, user interactions, and video details to recommend content for their For You page. 

The engagement is determined by the likes, shares, comments, watch time, and “not interested” clicks. Then, it focuses on the video details including the captions, hashtags, sounds, and effects. Based on all this information, it starts suggesting content similar to the content of a video a user showed interest in. 

The videos with high watch time and good initial reactions are pushed to a greater number of audience. So, even if you are not a popular user, as long as your content is relevant, it will be shown in other people’s For You page. With good reactions, the chances of your video to go viral increase. 

How To Get More Likes On Tiktok? 9 Tips for Engagement

Want to know about how to increase TikTok engagement? Here are 9 tips for you to be a part of TikTok trends 2025. 

1. Create Scroll-Stopping Content With Hooks

Whether a user watches your video or scrolls it down depends on the first few seconds. You need to create an impact at the start of the video. This will ensure that your audience stays and watches the video till the end.

How to do so? Add hooks. For instance, if you are a food influencer, you can say something like “I tried (place) burger today. Do they actually live up to the hype?” You can also start with a statement like “Tried (name a certain food) and did not expect this. Watch till the end to know.”

2. Understand and Leverage TikTok SEO and Hashtags

Make and post videos based on TikTok’s SEO. Find the high ranking keywords in your niche and add them to your content. 

Finding the popular keywords is really easy. Just search for anything related to your niche and analyze the results. Observe the popularity of videos based on your keywords and find out related words searched by other users. 

Select 2-3 keywords and use them in your video as much as possible. 

3. Analyze and Improve Using TikTok Analytics

Utilize TikTok analytics to monitor your video’s performance. Keep track of the metrics regularly so you understand the likes, watch time, and engagement rates. This will help you identify the kind of content which works for your audience.

Once you get familiar with what your viewers like, refine your work accordingly. Create videos related to the content that has a higher engagement rate and likes. 

4. Understand Posting Frequency and Time

Analytics can also help you to know the best time to post on TikTok. In the followers’ activity, you will be able to know about the days and time your followers show maximum engagement.

Most people, be it students or office workers, get free at night. Therefore, the time between 6 to 9 is considered the best timing. Posting daily at this time will help your video in gaining more views and attracting a wide audience.

Data reveals that individuals posting up to 5 times per week receive up to 17% more views compared to those who post only once per week.

5. Use Hashtags Strategically for Maximum Reach

Knowing about the hashtags is not enough. You must use them the correct way. Avoid using too few or too many. This keeps your content meaningful and engaging. Don’t let it feel like filler. 

The right TikTok hashtag strategy is to use total 3-5 hashtags of both broad and niche-specific categories. Add them in your captions so that people who search for those can see your video. Also do not forget to add a “foryou” hashtag. It is one of the most popular ones. 

6. Follow Popular TikTok Trends and Challenges with Your Twist

You must have recently come across a TikTok trend, “Like sugar on my tongue.” Everyone is attempting it in their own ways. Even random people who followed this trend must have appeared on your FYP. This is the power of following a TikTok trend.

As soon as you become a part of something popular, your videos will start showing up on people’s feeds as relevant content. So, following trends improves the chances of your videos to reach a wider audience. You can also add your own twists in those trends to showcase your personality and uniqueness to the viewers. 

7. Collaborate with Creators to Capture Followers

Collaboration is one of the quickest and effective ways to attract an audience on any platform. You can create a duet on the videos they have posted. First, find creators in your niche and make a list based on their content, popularity, and audience engagement. 

Offer them a benefit or payment for creating videos with you and posting them on their page. If you are low on budget, you can start with micro-influencers. 

8. Optimize Bio, Profile, and Grid for Your Target Audience

Find out who your target audience is, and optimize your profile to make it most relevant for them. To do so, specify your niche, find out what the competitors do, and analyze the popular videos.

By using all this information, come up with your own ideas. Observe how your audience reacts to them and what their feedback is. Once you are done with the analysis, optimize your profile, bio, and grid accordingly. 

It must show what the content is about, your personality, and why someone should watch your videos. 

9. Use TikTok Promote for An Added Boost

TikTok Promote is the app’s feature that turns your regular videos into ads. These ads show up in other users’ feeds. If they are interesting enough, there is a high chance that the person will see the video, find your profile, and follow you.

This advertising feature increases engagement and drives more views. It is a paid feature but the pricing is flexible. You can choose the number of days you want the promotion for and pay accordingly. 

Some Common Mistakes That Kill Engagement

Follow any content guidelines will not work if you are making these mistakes:

• Posting Low-Quality: The quality of a video matters a lot. If you are posting low-quality blur videos, everyone would scroll past them. 

• Continuously using the same ideas: Following trends or using your own creative ideas to make videos is fun. But, it turns into frustration when you are overdoing it. When the users see the same trends and the same concepts over and over, your profile will turn boring for them. 

• Inauthenticity: If your content is not authentic, then nobody will be your long-term follower. Overediting and adding too many effects will make it look unreal and boring.

On top of these things, you must be honest and real towards your followers. Faking anything or posting filler or meaningless content will turn their admiration into disliking. 

Using Vmake to Create and Edit TikTok Easily in 2025

Vmake is a popular editing suite that can help you create high-quality TikTok videos effortlessly. Here’s how to boost TikTok views using Vmake AI. 

1. Create Viral Visual Hooks Using Vmake

You can use Vmake AI Hook Generator to polish the first three seconds of your video into high-impact visuals. It comes with a vast library of effects like speed-in, invisible, soul return, figurine, and many more. 

Moreover, you will be offered different artistic styles like thermal, blazing red, or Yellowlite to add to your hook. How to create the hook?

• Go to the Vmake Hook Generator.
• Upload your video and choose effects.
• Finalize the styles and your hook will be generated automatically.  

2. Use Vmake’s AI Generator

With Vmake, you are not limited to creating stunning hooks only. It also comes with different AI video generation models. These models can help you create mesmerizing videos from scratch.

Have you heard of Nano Banana, Veo 3.1, or Sora? These all are well-known Google’s AI video generating tools. Their exceptional editing features are all over the news in the world of social media. Vmake offers unlimited access to all these models. All you need to do is choose your model, provide a prompt, and create the video.

3. Edit, Enhance, and Upscale Video Quality

Are you a new creator who does not have an expensive camera or professional video editors? From editing to video enhancement and upscaling, Vmake has everything you need. 

It offers features including watermark remover, noise reducer, background remover, and text remover. In addition, you can make your video with your phone and upscale it up to 4k using Vmake AI upscaler. 

4. Create Talking Videos 

With Vmake, you can create content and share it without revealing your face. It can create talking avatars from any image or character reference. The video will have natural expressions, perfect lip syncing, and realistic head movement. 

Using this tool, you can comfortably share videos for the public to view. Furthermore, you can use a specific avatar as your identity. As it is a unique concept, it will be more likely for people to show interest in your account. 

5. Use Auto Captions for Engagement

There are times when viewers are unable to understand the content of a video due to accents. Vmake offers a solution for this as well. 

It offers automatic caption generation for your videos. You simply have to upload your video, and then let the tool do the rest. This way, you will create videos with captions in mere seconds. Moreover, your videos will not be restricted to a specific region only. Viewers from different corners of the world will be able to watch and understand them.

Conclusion

As a creator, everyone always has this question “How to go viral on TikTok?” The answer to this is to develop a good posting strategy. You must know your audience, their liking, and the time they are mostly active on.

Also actively participate in trends. As a solo creator who is just starting, all of this can be overwhelming. Vmake can take care of everything for you. From video creation to editing and enhancement, its extensive services can help create videos quickly and effortlessly.