How AI is Revolutionizing E-Commerce Product Photography and Videos?

Online shops have made it easier for people to buy all the necessary products and their grooming essentials at the comfort of their home. According to Statista , the revenue in the E-commerce market is estimated to reach $3.66Tn in 2025 with an annual growth rate of 6.9%. With so many options available online, the competition among online retailers has grown stronger than ever. 

The technique to gain customers is to hook them with the product visuals. About 75% of the shoppers abandon their carts if they find the product visuals unattractive. It has challenged online retailers to enhance their photography game for better product sales and optimize online business. Manual photography, videography, and editing always leave behind a gap.

Moreover, hiring professional photographers and editors has become costly, especially for small businesses. This is where AI becomes helpful. It has revolutionized the product photography and videography to enhance user-engagement by generating hyper-realistic professional-quality content. 

By harnessing the advanced AI for product photography, retailers can generate studio-quality product images, videos with a 360-spin, and deliver cinematic product showcases to enhance product understanding and gain customers. In addition, AI tools also speed up the editing process, offer automated editing, and reduce costs to a great extent.

Many big companies have already started using AI to create captivating product visuals. The Precedence Research report on artificial intelligence in e-commerce market size has predicted that the AI ​​in e-commerce market will reach up to $64.03 billion with an annual growth rate of 24.34%.

This signifies that AI is already producing a great impact on e-commerce. There are many emerging AI platforms that use advanced image recognition and reconstruction technologies to convert boring photographs into aesthetic high-quality images. Do you want to know about these tools?

This discussion dives deep into the most reliable AI tools that can be used for both photography and videography. Let’s discover how popular tools like Vmake can help you turn simple photos into professional-quality images within just a few clicks, unlocking the full potential of your products. We will also discuss ethical considerations for using AI safely and strategies to build trust among your customers.

What is AI Product Photography?

AI product photography refers to the use of advanced AI technology to generate images or enhance existing photos. The AI ​​tools process the text prompts or the image prompt, analyze each detail, and create a new image based on the instructions provided to them initially.

Based on the instructions, they automatically enhance colors, adjust brightness, add missing elements, and remove the distracting components to generate the perfect image. What is the working mechanism behind this? 

An AI tool uses advanced machine learning techniques to edit images and generate captivating outputs without requiring extensive manual work. AI algorithms are trained on large datasets starting from basic image recognition to understanding other elements like colors, shapes, backgrounds, and contrasts. 

This repeated training enables the tool to remove background, fill in the missing elements, repair imperfections, and improve the overall visuals. At higher levels, the tools learn more intricate patterns to make pictures out of plain text instructions, generate realistic shadows, and create various textures.

In addition, AI systems can also use computer vision to automatically analyze product placement and framing, providing consistent, properly composed images throughout catalogs. In addition, AI can produce thousands of image versions in a short time, ensuring brand consistency and customization for various markets.

Evolution of Product Photography Via AI Generative Models 

Product photography is transformed completely with AI generative models. Initial AI tools such as Adobe Firefly set the foundation by allowing for basic image generation and editing, whereas 2025’s sophisticated generative models create hyper-realistic AI product images in a matter of seconds. 

Relative to the old model of photography, which is more than $100 a picture and requires days to have a shoot done, AI product image AI offers high-quality images for less than $10 per image, lowering costs significantly while speeding up production. This scalability is important for companies with extensive inventories, where AI can produce uniform, adaptable product images on the spot. 

Overall, AI is levelling the playing field in e-commerce photography, advancing access to professional product photos worldwide with better efficiency and creativity beyond what traditional studio setups allow. This transformation points to AI’s transformative impact on visual marketing strategies throughout industries and various regions.

Key Benefits of Using AI for E-Commerce Product Photography

Time Savings with Batch Edits

E-commerce businesses usually have a bulk of data to process and edit to share new products regularly with their customers. Updating regularly keeps the viewers attracted towards the brand. However, manual editing can be time-taking thus delaying the regular updates.

In contrast, you can integrate AI tools for quick editing, and batch-processing to reduce the time from days to hours and even minutes. 

Enhanced Customer Engagement

AI tools can create hyper-realistic photos and videos with perfect colors, contrast, and brightness. Attractive visuals of a product make curious viewers about the product thus ultimately gaining their attention and enhancing engagement. In addition, batch-processing allows consistent sharing of updates so that your brand remains visible and on the top-of-mind of the customers. 

Cost Reduction

AI tools reduce the need for extensive manual labor and reduce the cost of hiring big teams, renting out big studios, and spending a hefty sum on setting the location for product photography. This reduces the overall cost thus allowing online retailers to gain more profit easily. 

Consistency for Brand Image

AI product photos usually have consistent colors, lighting, brightness control, and overall style. It ensures uniform output. A consistent output reinforces brand identity, strengthens recognition, and builds a sense of familiarity among customers. This ultimately develops trust among the users of your brand, improves conversion rates, and overall cohesive shopping experience. 

Advanced Editing Features

AI tools have advanced editing features like background removal, merging of images, creating new elements, and many more. Manual editing tools may also offer these but it takes professional-level skills to master the tools. With AI, even a beginner can benefit from all these advanced features easily. 

Why Use an AI Product for Your E-Commerce Store?

1. Automated Background Removal and Generation

AI tools can seamlessly remove the background of images to remove distractions and offer clean, high-quality visuals to gain the viewer’s attention. In addition to background removal, the technology focuses on other fine details like hair strands, birds, and shadows. It fills in the missing detail to present a cohesive image. 

2. Generating Realistic 3D Models

The advanced AI technology helps e-commerce businesses to generate hyper-realistic models to showcase their products and brand vision without expensive photoshoots or physical samples. For example, brands like H&M offer virtual models to try-on clothes on a range of skin tones for enhanced customer satisfaction. 

3. AI Product Image Enhancement and Personalization

Various factors like lighting, colors, reflection, and shadows may hinder the photographer to capture the perfect visuals for your product. AI tools offer image enhancement to automatically add all the necessary details and make adjustments. It also allows brands to personalize their products and strengthen their identity among the users. 

4. Streamlining Editing Process

Since AI automates all the routine tasks like background removal, color correction, and brightness control, the editing process becomes more streamlined. This accelerates the workflow, minimizes the manual errors, and ensures high-quality visuals across large product catalogs. A streamlined editing process not only saves time but also allows brands to redirect their energy towards more creative ideas. 

5. Product Image Search Optimization

AI significantly improves product image search optimization in online shopping by enhancing the quality and consistency of images, thus making products easier to understand by AI-based search engines. It optimizes image size and loading speed, enhancing user experience and SEO rankings, resulting in higher traffic and improved conversion rates.

Top 10+ Tools for Product Photography AI in 2025: A Comprehensive Comparison

1. Vmake AI

Vmake AI is one of the most reliable tools when it comes to AI image enhancement. The AI ​​image enhancer adds sharp details to the image, gives it vibrant colors, and improves resolution to provide professional-quality output.

It also offers other tools like background removal, video enhancement, and object remover. Hence, you can find all the necessary editing tools in one place for free.

2. Flair AI

Flair AI helps you create stunning product photos, on-model images, videoshoots, and ads. It offers personalization as you can drag and drop different props to create the perfect images. There are different preset templates you can experiment with.

In addition to all this, you can generate models of any skin color, hair color, and body type for the customers to virtually try on clothes and jewelry. 

3. Deposit Photos

Deposit Photos is an amazing AI image generator with versatile features to seamlessly create hyper-realistic product images. It has a user-friendly interface.

You can provide a reference image, give detailed prompts, and generate results instantly. Furthermore, you can also find example prompts and pictures from its product library to take inspiration for your edits.  

4. Adcreative AI

Adcreative offers product photoshoots, fashion photoshoots, and instant ad generation. It can also analyze the ads for brands, platforms, and policy compliance to prevent any violations.

Moreover, the tool can automatically import your brand colors as you provide them to the website. This allows it to offer image generation and editing tailored to your brand’s theme. 

5. Packify AI

Packify stands out amongst all other AI-driven tools for creating unique packaging designs from simple prompts. It can generate and optimize various designs. With the Mockup AI tool, you can even customize those designs according to your needs.

It offers more than 60 backgrounds to present your product in a beautiful way. From household items to cosmetics, food items and toys, you can find packaging ideas for everything from Packify. 

6. Pixelcut

Pixelcut AI photo editor is known for its ability to generate quick results. You can expand the image, retouch its elements, upscale its resolution with just a few clicks. It has different models like Google, Runaway, and Luma to provide the outputs tailored to the user needs.

On top of that, the tool allows team collaborations. This means several members can edit the same picture at the same time. This increases efficiency and helps generate the best output possible. 

7. Pebbley

Pebbley is perfect for small and medium-sized companies to increase their efficiency. It offers background removal and generates beautiful scenes. It has more than 40 preset themes to make editing easier and more efficient. 

You can customize the image size, generate multiple drafts at once, add logos, and reposition the elements in photos for the perfect output. 

8. CLAID AI

CLAID AI is an all-in-one tool that offers a plethora of features every e-commerce business owner would love. It can help generate AI fashion models to showcase your apparel and change the image background with more attractive visuals.

You can use it to enhance image quality and fix lighting and colors. Furthermore, it can generate a video from a simple image, making it a perfect tool for demos. 

9. Adobe Firefly

Adobe Firefly uses advanced AI technology to generate amazing images, videos, and even vectors. What makes it unique is its ability to generate different sound effects from simple text or audio prompts for a dramatic introduction of your products.

It is integrated with various adobe tool sets that allows you to remix concepts of two images, apply the style and effects of one image to the other, and generate moodboards to keep your ideas organized. 

10. Canva AI

Canva AI has multiple features for creating perfect e-commerce visuals, such as Magic Media for creating images from text instructions, Magic Edit for easily adding or replacing objects, and Magic Eraser for instant removal of distractions.

It also includes photo enhancement sliders, and an enormous library of templates, icons, and graphics, allowing businesses to create professional, on-brand visuals in a snap.

11. Midjourney

Midjourney is a powerful AI tool that uses Natural Language Processing to create images and refine them. The tool currently has more than 20 million active users. The popularity is attributed to its accuracy in image generation, and quick performance.

It accurately processes the intended meaning of the given prompt and generates high-quality, vibrant output. In addition, the tool offers various artistic styles, including abstract and hyper-realistic. 

12. Creatify.ai

Finally, you can also use Creatify to generate UCG-style ads. The tool can turn simple photographs into cinematic product shoots within minutes. It has more than 1000 human-like avatars, or you can create a custom one.

The tool can even generate a script based on your idea. Hence, first, you can generate a compelling script for your brand promotion using Creatify and then use avatars for lip syncing. 

Comparison Table for Top 10+ AI Tools for AI Product Photography in 2025

Tool	Best For	Free Trial	Price/month	Platform	Batch Processing	Beginner Friendly
Vmake	Turning static photos into dynamic clips, video extensions	Yes	$9.99	Web	Yes	Yes
Flair AI	Creative ad design + video snippets	Yes	Pro: $8 Pro+: $26 Scale: $38 Enterprise: Custom	Web	Yes	Yes
Deposit Photos	Vast stock image library	No	Varies depending upon number of downloads. For photos: $10-$180 For videos: $79-150	Web	No	Slightly difficult
Ad Creative	Personalized Ad Creation	Yes	Starter Plan: $20 Pro Plan: $125 Ultimate Plan: $300	Web	Yes	Intuitive
Packify AI	E-commerce packaging & branding visuals	Yes	Pro: $9.9 Business: $29.99	Web	No	Yes
Pixelcut	AI photo editing	Yes	Pro: $10 Pro+: $30 Pro Max: $60	Web	Yes	Yes
Pebbley	AI-powered image refinement	Offers a free plan	Basic: $15/month Pro: $32	Web	Yes	Yes
CLAID AI	Automated product shoot processing	Yes	$144 for 3000 credits, $225 for 5000 credits	Web	Yes	Yes
Adobe Firefly	Professional generative image artistry	Yes	Standard: $9.99 Pro: $29.99 Premium: $199.99 Cloud: $69.99	Web	No	Slightly difficult
Canva AI	User-friendly design automation	Yes	$55/year	Web	Yes	Yes
Midjourney	High-quality surreal art	No	Basic: $10 Standard: $30 Pro: $60 Mega: $120	Web	No	Difficult
Creatify.AI	Scalable marketing image creation	Yes	Starter: $19 Pro: $49 Enterprise: Custom	Web	Yes	Yes

 

Attracting Leads with Videos: AI for E-Commerce Product Photoshoot and Videos 

Drawing in leads through videos is quickly becoming the key to effective e-commerce marketing, particularly because videos are encouraging 80% more engagement than static images. Whereas traditional search results emphasize static product images, true potential lies in dynamic video content.

Traditional video and photoshoots are usually time-taking and have a high production cost. On the other hand, AI tools can create engaging content within minutes and reduce the labor cost. Their fast work enables online retailers to keep up with the trends.

In addition, AI allows brands to create extremely customizable video content at scale. That covers various angles, settings, and thematic options. For illustrating instance, AI can replicate how clothes appear in various settings or usage scenarios that appeal to intended audiences without further shooting.

Notably, videos animate products through the demonstration of features, use, and specifications impossible to achieve through still images.

How to Use AI for Product Photography and Videos? 

Here are some examples of how you can use different tools for product photography and videos.

Use Vmake AI for Product Background Removal

To remove product background:

• Go to Vmake picture background remover.
• Tap on “Use Now.”

• Select “Upload” to choose the picture for background removal.

• Select a background color or click on “AI image” to create a customized background.

• You can also go to “Edit” for personalized settings. 

• After finalizing, click “Download” to save the image. 

Animate Product Images with MidJourney 

For product photography AI in motion, you can use MidJourney. Here’s how:

• Go to MidJourney and choose what you want to create among different options available.

• To animate a motion of an object, click on “Motion transfer.”
• Provide a character.

• Add a motion video for reference.

• Click on “Animate image” on the bottom right side to generate an animation of the image.

Create Text-to-Video Ads Using Createify 

Follow these steps to create video ads from simple text prompts on Creatify:

• Open Create and add product details. 
• To add details, you can either paste the product link from your official website or enter all the product details manually. 

• Click Create and once the image is created, tap on “Use this product.”

• Choose the video platform, aspect ratio, duration, and mention your target audience and click “Next.”

• You will be provided with different script options. Choose one or make your own script.

• Select an Avatar and wait for AI to generate the storyboard.

• It will generate different videos. Choose the one that fits your requirements the best.
• After rendering, it will provide accurate lip sync and finalize the video.

Use Vmake AI Creative Ads for E-commerce Videos

You can use Vmake to generate creative ads for e-commerce. To do this:

• Go to Vmake Creative AI Ad Generator and choose a template among the presets available.

• Provide the prompt in the form of a text, image, or a video. 

•  Select the duration and describe the motion effect you want in detail.

• Finally select the model you want to choose and click “Generate.”
• Once the video is generated, go to “Export”, choose the output resolution, and download it. 

Real-World Success Stories with Product Photos AI for E-Commerce 

Sephora, a leading beauty brand, has leveraged AI in creating virtual artists so that customers can have personalized product recommendations. Since customers can try on their most liked makeup products virtually, it enhances the shopping experience. Ever since the integration of AI, the brand experienced higher conversion rates and improved customer satisfaction. The brand reported a 30% decrease in return rate. Their average app engagement also increased from 3 minutes to 12 minutes.

Stitch Fix used AI to merge personal styling with technology, producing a distinct shopping experience that provides individualized garment options effectively. The integration of AI is creating a new market space, propelling revenue to over $2 billion by 2023 with over 3 million satisfied customers.

These two examples show how AI has produced a positive impact on the e-commerce market. It has not only proved helpful for small and big companies in improving sales but also allowed people to shop their favorite beauty products, dresses, and home essentials from home without any worries. 

Ethical Challenges and Future Trends in AI Product Photography 

The future of AI product photography will revolutionize how businesses create visual content. Hyper-personalization is in the limelight in 2025, with AI tailoring images based on personal consumer preferences, leading to greater engagement and higher conversions. Augmented Reality (AR) integration also enhances interactivity, where consumers are able to try on products virtually or even imagine them being placed in real-world scenarios.

AI-editing tools simplify processes with automatic light adjustment, background removal, and detail emphasis, making high-end images accessible to small businesses and large retailers alike. Through AI 360-degree product photography, users will be able to zoom in and examine textures, hues, and all the finer details from various perspectives.

These technologies herald the future of tools product photography, transforming product marketing strategies at its very essence. However, these great technologies bring with them ethical challenges. Intellectual property rights become confusing with AI-generated images smudging the lines of originality and ownership, complicating fair use and copyright policy.

Along with this, AI bias can perpetuate stereotypes, threatening misrepresentation and reduced levels of inclusivity. Balancing these moral concerns against the developments in technology will be crucial as AI keeps revolutionizing product photography in 2025 and beyond.

Conclusion

An AI image generator and video editor is not just a basic editing tool that requires lots of manual effort and hours of time to edit a few images. It has revolutionized e-commerce product photography and videography by providing quick and easy solutions to improve the visuals of an image.

An AI-powered tool has the ability to create hyper-realistic images with colors, contrast, and styles that are aesthetically pleasing to the human eye. It can not only improve how an image looks but can also create images from simple text prompts. Moreover, you can also use it to generate complete videos from a few product images instantly. 

By automating the editing tasks and creating attractive images, AI streamlines the, minimizes turnaround time, workflows production costs, and helps gain more customers. From large online retailing companies to startups, it has made professional-level photography and videography accessible for everyone. 

Are you also ready to create stunning visuals for your brand? You can try Vmake AI. This free product photography AI tool can generate captivating photos, quick videos, remove background, and enhance the overall resolution of the images so that you can present your product concept perfectly to your customers. 

Whether starting small or scaling big, AI can be your perfect companion for an e-commerce business. It is not just a tool but the future of efficient e-commerce product imagery.