6 Best Free AI Tools for Video Color Correction in 2025

Video color correction is a crucial process of making visually appealing content that engages viewers and retains their attention. It’s more than just making minor adjustments, since the mastery of color can affect mood, emphasize relevant details, and achieve brand consistency. 

Find out in this article how color psychology, harmony, and contrast can drive video engagement. Discover the 6 top free AI video color correction tools for 2025, including Vmake, AVCLabs and many others. From novice to expert, this article will take any video project to the next level of visual attractiveness.

What is Video Color Correction?

Video color correction is the process of adjusting colors in a video to make the overall appearance more attractive. It fine-tunes the washed-out colors, balances brightness, and adjusts bad lighting. 

In addition, color correction for video also involves the adjustment of saturation to an optimal level to make the colors look similar to our natural environment. The main goal of color correction is to create a consistent look with enhanced visuals to improve the overall quality and elevate viewer experience. 

Role of Video Color in Video Engagement 

1. Color Psychology

It is necessary to know about color psychology because color affects the emotions and perception of the spectators profoundly. With a proper selection of color, artists can easily make a great emotional impact on the audience which is necessary for video marketing.

Vibrant colors such as red, orange, and yellow convey energy and enthusiasm and can be utilized to spur action. Purple and blue convey a peaceful energy and can be utilized as a symbol of trust. Similarly, dark colors give a mysterious aura.

2. Color Harmony and Contrast

Focus on color harmony is essential in order to make the video appealing to the eye, considering that today’s generation places so much emphasis on aesthetics. Contrast in colors makes the most important parts of the video are highlighted so that the entire narration becomes easy to understand.

Use of Complementary or analogous colors in the color wheel produces attractive visuals and emphasizes focal points. This directs the focus exactly where needed.

3. Brand and Visual Cohesion

Before building a brand, go for a particular color scheme and use it as your signature colors in the video to create a sense of recognition with your audience. Color cohesion refers to bringing color schemes and tones within a given color scheme together to achieve harmony in visuals. 

This makes the video appear more professional and has a stronger impact on the audience. Additionally, ensuring visual cohesion using your signature colors reinforce brand identity and memorability of your content. 

6 Best Free AI Tools for Video Color Correction in 2025

1. Vmake

Vmake offers an AI-powered color correcting tool that can brighten poorly lit videos and enhance the faded colors. Its advanced video processing capability can restore the vivid tones and adjust brightness, saturation, and contrast to an optimal level to produce a cinematic quality output. 

Here’s everything that Vmake color corrector offers:

• It has a user-friendly interface that makes video editing easy even for the beginners.
• The tool preserves aspect ratio and format of the original video.
• It can revive the vintage wedding videos or other family memories and give them a completely new look with fresh and vibrant colors. 

2. Color.io

Another tool that offers color correction for video is Color.io. It specializes in color grading that makes it perfect for filmmakers, and professional photographers. It precisely automates color adjustments making advanced color correction easy for both newbies and professionals.

Below are the exceptional features of this tool:

• It comes with presets that have advanced color styles allowing the users to enhance their video quickly and effortlessly.
• The software is built on ACES AP1 ultra-wide gamut that makes the colors look consistent on any camera or screen.
• It offers cross-platform compatibility, enabling creative freedom and accessibility across diverse software ecosystems without locking users in.

3. UniFab

UniFab is a one-click AI-based color correcting tool that can perfectly restore your old videos and give every footage a professional touch. With its fast GPU accelerated processing, you can quickly turn the boring color scheme of your video into a better and vibrant look.

UniFab color corrector offers:

• Four unique color options for a single video to choose the one that fits your creative vision the best.
• Detailed frame analysis of a black and white video to turn it into a colored video with natural colors.
• Smart color correction to fix faded colors, balance hues, and enhance skin tones.

4. AVCLabs

Creators who want a high-quality output with minimal effort can also try AVLabs. The automated AI-powered tool helps creators polish their footage producing clear, vibrant videos useful for both new and old content across many formats.

AVCLabs offers:

• Automated color enhancement so all you need to do is provide your video and let the tool do its magic.
• Upscaling to improve the video resolution up to 8k.
• Free previews that lets you see the extent of video improvement before downloading the final file. 

5. AirBrush

AirBrush brings colors to life with its magic, making each frame a painting beauty. It refines details, illuminates scenes, and creates moods with artistic sensibilities, drawing viewers into a more textured and vivid world of storytelling that transcends the usual video editing.

The tool offers following features:

• It can brighten the dark and grainy videos and improve the overall clarity of the video.
• AirBrush can automatically adjust brightness, contrast, and saturation to produce professional quality results.
• It comes with one-click filters that offer quick color adjustments without manual intervention. 

6. Repairit

Repairit brings vibrancy to old memories, bringing back gloss to old colors, sharpness to hazy pictures, and balance to disassociated footage. It renews old videos into compelling tales, rendering every element clearer and every shot a new, exciting moment to relive.

Here’s what makes Repairit a worth it tool to use:

• It has automatic color correction features to enhance the colors of the footage while maintaining the natural visuals.
• It can turn old vintage and black and white videos into beautiful, colorful and lively scenes.
• While video enhancing, it can sharpen the video details and artifacts to make everything look perfect. 

Comparison Table for Best Free AI Video Color Correction Tools

Tools	Free Trial	Platform	Supported Format	Key Features	Complexity	Batch- Processing
Vmake	Available	Web-based and App available	MP4, MOV, M4V, 3GP, AVI	AI Color Correction, 4K Upscaling	Easy	Yes
Color.io	Available	Web-based	MP4 and WEBM	AI-automated Color Correction	Moderate	Yes
UniFab	Available	App (for Windows, iOS and Mac)	MP4, MOV, MKV, and AVI, and many others	AI Correction, Smart Enhancements	Easy	Yes
AVCLabs	Available	Web-based and app available	MP4, MOV, AVI, MKV, WMV, M4V, FLV, WEBM, MTS, M2TS, 3GP	AI-powered color correction	Moderate	Yes
AirBrush	Available	App (for Mac, iOS, and Android)	MP4, M4V, MOV, and 3GP, and others	AI Video Effects and Color Retouching	Easy	No
Repairit	Available	Web-based and app available	MP4,MOV,AVI,MKV,3GP,FLV,MGP,WEBM	Video Repair, Color Correction	Moderate	Yes

 

Using Vmake for Video Color Grading in 2025

Here is a detailed tutorial on how to use Vmake color correction upscaler to turn any boring content into captivating visuals:

• Search the Vmake color corrector online and open its official page.
• Tap on “Click or drop to upload” to upload the file you want the color correction for (the file size should be under 200MB).
• Choose the resolution of the final video you want.
• Click “Go” and download the file once the processing is complete.

Vmake allows batch-processing so you can enhance up to 3 files at once. This makes it quite useful for brands and creators who upload their videos daily. 

The Bottom Line

In the constantly changing world of video making, video color grading is still a great tool for improving narratives and audience connectivity. The 6 free AI tools presented here are easy-to-use yet advanced solutions in balancing saturation, brightness, and color cohesiveness without spending a fortune. 

Using the advanced AI technology, content creators can make professional-grade videos at a lesser cost. Spending a little time on color correction can help creators resonate with their audience better emotionally and make their experience unforgettable. 

Frequently Asked Questions (FAQs)

1.Can I add colors in a black and white video?

Yes, you can add colors to a black and white video using AI-based color correcting tools. It is an easy and reliable method of giving life to your colorless pictures. 

2. Will color correction reduce the video resolution?

No, color correction cannot reduce the resolution of a video as long as you are using a trustworthy tool. Vmake not only enhances color but also improves the resolution of the video up to 4k. 

3. Can I use color correction for blurry videos?

Yes, color correction can be used for blurry videos. Vmake can enhance the resolution of the video to make it clear, add fine details, and improve the colors of the video.