Upcycle with Vestuá: Revolutionizing Second-Hand Fashion with AI

Utilizing Vmake AI has significantly enhanced Vestuá’s business outcomes:

Founded in 2014, Vestuá envisioned a vast marketplace for effortless resale of used items. With a technology-driven focus, the company expanded from the baby vertical to include technology, sports, and clothing.

In 2018, Vestuá fully embraced the clothing sector, successfully integrating a new habit into users’ lives. Backed by giants like H&M (Vestuá was the first company they invested in Latin America), Vestuá expanded to Mexico last year, with plans for gradual global growth. Specializing in technology for reusing fashion, Vestuá excels in processing vast quantities of items into sellable products.

Previous Workflows and Issues

Before implementing AI, Vestuá faced challenges with the reliability of using real human models. Despite the theoretical quality advantage, operational inconsistency arose due to issues with size matching and model availability. The risk of models not showing up daily introduced operational instability. Even though each model had specific sizes, the daily goals of individuals led to overlooking size matching, resulting in inefficient operations.

Recognizing the complexity of their process and the need for streamlined operations, their experimented with AI. The use of flattened garments instead of models was an attempt to simplify, but it created challenges for customers in understanding clothing fit. Additionally, image quality issues were prevalent, as fashion sales are not just about products but also about invoking customer desire.

Discovering Vmake

A Google search led to a recently published blog post about Vmake fashion AI models, prompting an immediate trial. The AI model demonstrated remarkable reliability, offering realistic interpretations even with imperfect images.

Integration Process

Integrating Vmake’s API was a seamless experience for Vestuá. The responsive and helpful Vmake team played a significant role in this smooth transition, enabling full-scale operation within just four weeks. The actual use was straightforward and error-tolerant, even accommodating incorrect image uploads with ease.

Conclusion

Vestuá’s partnership with Vmake has not only streamlined their operations but has also elevated their brand in the competitive world of fashion e-commerce. By embracing AI technology, they’ve managed to maintain the essence of fashion that their customers crave, while significantly boosting their efficiency and market presence.